Chad Thomas Color Rush Jersey , left Atlantas subdued locker room and slowly walked down the corridor toward the team bus, pulling his wheeled luggage.He and the Falcons may have left their playoff hopes behind.Their three-game winning streak came to a screeching halt Sunday with a 28-16 loss to the Cleveland Browns, who put together one of their best all-around games in years against an Atlanta team that had seemingly turned its season around following a 1-4 start.But the Falcons (4-5) committed a costly turnover in the second half, gave up a Cleveland-record-breaking 92-yard touchdown run to Georgia native Nick Chubb, and failed to execute on a critical trip to the red zone when the game was still winnable.Afterward, Atlanta coach Dan Quinn was at a loss to explain his teams puzzling performance.I thought we had made some improvement and some progress, so its a setback, Quinn said. I like the fight of our guys. I know well come back to fight. When you miss an opportunity, whether its a team that people on the outside say you should win or one people think the other way, I go into it and think you can get them all. When you dont get that done, for sure it stinks.It was shocking considering the Falcons were coming off a well-balanced win over Washington last week and had fought their way back into contention in the NFC South.It was disappointing, said Ryan, whose solid stats (38 of 52 for 330 yards and two touchdowns) obscured other offensive issues. Obviously, you have to give credit to Cleveland. I thought they played really well and made a lot of good plays. We fell short and did not make enough plays when we needed to. We didnt play up to the standard that we are capable to playing.We need to do that as we move forward and get ready for next week. We have got to play better.Despite their problems, the Falcons were only down 14-10 at halftime, and with their high-powered offense, a comeback seemed inevitable against the Browns (3-6-1), who had dropped four in a row.Atlanta got the ball to start the third quarter and got a 23-yard completion from Ryan to Julio Jones on the first play. After an 8-yard loss, Ryan connected on a 4-yard pass to wide receiver Mohamed Sanu, who fumbled after a hit by Browns cornerback T.J. Carrie.Cleveland recovered at Atlantas 41 and quickly drove for a touchdown as rookie QB Baker Mayfield hit Duke Johnson for an 11-yard score to give the Browns a 21-10 lead.Sanus fumble had given the momentum right back to the Browns, but while they were shaky, the Falcons still seemed OK when they pinned Cleveland at its 8 after a punt.The worst was yet to come.On second down, Chubb found a crease on Atlantas right side, cut toward the sideline and outran several Falcons to the end zone on the longest rushing play in Cleveland history and the longest by any rookie since 1949.As Chubb raced by, Quinn, Ryan and everyone else dressed in black and red on the Atlanta sideline could only watch helplessly as any thoughts of a comeback completely vanished.Quinn didnt want to speculate on what went wrong on the play. Suffice to say, little went right.Still, the Falcons were hanging around in the fourth quarter when a series of head-scratching plays perhaps best sized up their day.Atlanta drove to Clevelands 6 before a short pass was followed by two runs up the middle that were stopped by the Browns short of the end zone. Then, on fourth down and inches from a TD, Ryan was inexplicably in the shotgun before he threw a pass toward third-string tight end Eric Saubert, who had no chance of making a catch.Ryans choice of targets was peculiar given his other options: Jones, Sanu and tight end Alex Hooper , who caught 10 passes. Even a running play made more sense.The hard-to-understand performance and loss overshadowed a personal milestone for Jones, who reached 10,000 career yards receiving faster than any player in NFL history.Its always tough when you lose, said Jones, who had seven catches for 107 yards and one TD. We can make up stuff here and there, but at the end of the day its on us. Im going to keep saying that we can play better and we can do better, but with opportunities and things like that, we have to do better. Thats it. Thats the bottom line.We just have to get back to work. BEREA, Ohio (AP) Browns owner Jimmy Haslam finally tried the patient approach with his head coach.That didnt work either.Haslam made his fourth coaching change since 2012 by firing Hue Jackson, who won just three of 40 games over two-plus seasons and then lost his job because of a feud with offensive coordinator Todd Haley that went public and threatened to turn a promising season into another one of those Cleveland catastrophes.Haslam fired Jackson and Haley within hours of each other on Monday, a day after the Browns (2-5-1) lost their 25th consecutive road game one shy of the NFL record.Hopefully, we made a big step today, Haslam said. It is hard to win in the NFL. If anybody knows that, it is us. I think the message today is we are not going to put up with internal discord. We want people who are collaborative and work together.As for his poor track record in finding coaches, Haslam offered no excuses.I will accept the blame because ultimately, it is the person at the head of the ship, he said. I will take the blame as ownership. I cant explain it more than that. We have had different situations with different people. I know that it is something that we are not going to tolerate moving forward.Defensive coordinator Gregg Williams is Clevelands interim coach, and running backs coach Freddie Kitchens will take over for Haley.Haslam said Williams, who coached Buffalo from 2001-03, was the only in-house candidate considered to finish the season. While Williams has extensive experience and won a Super Bowl, he also has a checkered past. He was suspended by the league for a full season in 2012 for his role in the Bountygate scandal that rocked the New Orleans Saints.Haslam said its premature to consider the next coaching hire for the Browns, who are 22-81-1 since he and his wife, Dee, agreed to buy the franchise in 2012.The main objective now is to get through the seasons second half, beginning with a matchup on Sunday against the high-scoring, Kansas City Chiefs (7-1).We will have a collaborative effort in everything that we do here, Haslam said when asked about a search for the teams ninth coach since 1999. Right now, we are focused on the next eight games and Gregg and his staff winning as many of those games that we can.There are already names floating around as potential candidates to be Clevelands next coach, including Oklahomas Lincoln Riley, who coached Browns quarterback Baker Mayfield in college.Not right now, Riley said of his interest in jumping to the NFL. You sit here and answer these questions and I always want to be truthful. The truth is for me is, I love Oklahoma. I love coaching here. I love college football. I certainly dont have that itch right now.Just three weeks ago Britton Colquitt Jersey , the Browns, who went 0-16 last season under Jackson, appeared to have turned the corner following an overtime win against Baltimore.But things unraveled quickly, thrust in the wrong direction by a power struggle between Jackson and Haley, who joined Clevelands staff this season after six in Pittsburgh. Following a loss at Tampa Bay last week, Jackson aimed blame at Haley by offering to help the teams offense.Haley publicly said he wasnt offended by the remarks. But Jacksons comments seemed to widen a divide between the coaches, who had disagreed on players getting days off during training camp and whether wide receiver Josh Gordon deserved to start the opener.In order to salvage the season, Haslam and general manager John Dorsey felt change was necessary.Without pointing fingers, Dorsey said theres only one way to stop the in-fighting.Treat people the way they want to be treated, he said. Come into work every day willing to work. Love what you do. Just take ownership in what you are doing. Come to work every day and treat people the way you want to be treated.Jacksons the sixth straight Cleveland coach to be fired following the teams second game against Pittsburgh. Romeo Crennel, Eric Mangini, Pat Shurmur, Rob Chudzinski and Mike Pettine all met the same demise, but they were let go following the seasons final game.Haslam wouldnt get into any specifics about the discord between Jackson and Haley.We made the decision to move on, and it was far bigger than who was going to call plays, Haslam said. Unfortunately, sometimes, the best plans dont work out, and in this case, they didnt. We were optimistic and hopeful that they would.Jackson was hired in 2016 by the Haslams, who stuck by him despite a 1-15 record in his first season and then last seasons debacle. His failures were always explained away with excuses: not enough talent, injuries, bad luck, a disconnection with the front office.Haslam thought hiring a high-profile coordinator like Haley would help Jackson.In the end, it was his undoing.Unfortunately, sometimes the best plans do not work out, Haslam said. In this case, they did not. We were optimistic and hopeful that they would, but they did not work out.